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How do I get cited by ChatGPT?

5 min read

To get cited by ChatGPT, do four things: allow its crawler (GPTBot) in robots.txt, publish clear answer-shaped content, add structured data so it understands who you are, and build authority so it trusts you. ChatGPT quotes sources it can read, parse, and trust — remove any of those and you drop out of the answer.

1. Let the crawler in

ChatGPT’s web results depend on crawlers like GPTBot and OAI-SearchBot. If your robots.txt blocks them, nothing else matters — you’re invisible before the game starts. Check this first.

2. Write answer-shaped content

Phrase headings as the questions people ask, and make the first sentence underneath a clean, liftable answer. Models pull concise, direct answers, not marketing fluff.

3. Add structured data

Organization, Article, and FAQ schema tell the model who you are and what a page is about in a language it trusts. Clear authorship and dates strengthen this further.

4. Build authority

Citations follow trust. Mentions from sources the model already trusts, consistent entity information, and genuine expertise all raise the odds you’re the name it returns.

Measure it

A GeoJuice audit scores exactly these factors and tells you which one is costing you the most. Start with the free scan.

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